Pearl Izumi in Copyranter

Today Copyranter takes on "We Are Not Joggers."

[D]oes it inspire trial, or just simply make you feel better about being a "runner?" I believe the latter. But, if I didn't yet know the Pearl Izumi name, I know it now. I guess that's something.

The ads were created for Pearl Izumi by Crispin and wearenotjoggers.com was developed by Boulder's texturemedia.