Gamekillers premieres tonight on MTV
Why am I blogging this? Maybe because Bartle Bogle Hegarty executive creative director Kevin Roddy judged The Denver 50. Which makes us BFF.
But there's another reason Gamekillers is worth talking about. It's an example of a big idea - the sort of idea that TD50 was designed to reward. It's more than just a three-spot campaign. It's an intricate web of sites and print and now a TV show that has inspired wikipedia entries and blog postings and buzz all over. Gamekillers is a good example of where advertising is in the year 2007. Oh, and it looks funny as hell, too.
But there's another reason Gamekillers is worth talking about. It's an example of a big idea - the sort of idea that TD50 was designed to reward. It's more than just a three-spot campaign. It's an intricate web of sites and print and now a TV show that has inspired wikipedia entries and blog postings and buzz all over. Gamekillers is a good example of where advertising is in the year 2007. Oh, and it looks funny as hell, too.
Labels: BARTLE BOGLE HEGARTY, GAMEKILLERS, KEVIN RODDY, MTV, NDAC SHOW
posted by 300 Spartans Gym at
12:26 PM
2 Comments:
Gamekillers is a fantastic campaign, no doubts there. But I don't think an idea requires a lot of media vehicles to validate it, as your writings here might accidentally be interpreted as such. A one-off can show a big idea. A multi-media campaign can show a big idea. A client may lack the budget or even the need to branch out in other media, which in my mind the idea should not be overlooked.
A good example is your newspaper campaign shown at ADCD for the Colorado Farm Bureau (also shown below for readers). I like it. I get it. I'm even a little jealous of it. And I imagine there were other media that carried this idea, but I don't need to see it. Simply because I CAN imagine it.
Peace out.
By
Anonymous, At
9:08 AM
Thanks for the props. I agree with everything you said. In theory, a big idea can drill through many media - or just one.
I just like multi-media campaigns because they do so much to open creatives' eyes. These days, there are so many media we can - and must - use to reach consumers.
By
300 Spartans Gym, At
4:17 PM
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