AdRants on Fueld Films and the New Denver Ad Club

AdRants and AdGabber on Fueld's film for the New Denver Ad Club:

Look, a bunch of douchey office cogs made of cardboard. Nice wicker basket, guys... We loves it for its hipster inanity. Dig it? Cool. Play the paper dolls game.

Just two days until the show. Get your tickets on regonline.com.

UPDATE: Andy, Pure and Cactus are all going to be there. So is Karsh/Hagan, where I work. And the Egotist, who I assume will be in disguise.

UPDATE: Photos from this afternoon's construction project posted on the Denver 50 Facebook page.

UPDATE: AdFreak also riffs on Fueld's viral.

ADCD photos online

Photos from the ADCD award show are at Bryce Boyer Productions. Now then, would you rather check out Norm's happy face or Creative Sourcebook's seriously hot, mostly naked models?

2007 ADCD award show

The Art Directors Club of Denver gives good award show. Always has. Last night was no exception.

The big winners in the ad categories were Cactus and Integer. Some other shops also took home multiple awards, like John Amatucci, Vermillion, Lee Reedy and Pure Brand.

In his opening remarks, club president James Pelz said some nice things about the New Denver Ad Club, of which I'm an overactive member. I want to return the favor. When we were planning TD50, we started by agreeing that ADCD was already doing a killer multi-discipline show. We didn't see any point in duplicating their efforts. So TD50 partially owes its structure to the ADCD. There's no excuse for agencies not to enter both shows.

Be that as it may, my agency sat out this year. But Thomas Taber & Drazen, where I worked up until last month, entered a couple things. And our - or is it "their," now? - 2006 print campaign for Colorado Farm Bureau Insurance took home silver and judge's choice awards. Stephen Curry, creative director of Lewis Communications wrote:

What makes this campaign refreshing is the simple credit it gives the reader for his/her own intelligence.

The best part of working on the campaign came after we sent final art out out to dozens of community newspapers across the state. We got media reps calling us to tell us our files were screwed up. The photo was too small. The headline was missing. That sort of thing. We had to reassure them that the files were fine. And our client deserves heaps of praise for saying yes to a very quiet campaign.

So it was a good night. And a tough act for the TD50 award show to follow.

Get another take on the evening from The Denver Egotist.

The Simpsons, Halloween and other sacred things

I love Cactus because they blogged the Simpsonization of their entire agency. My own illustrates this post, which is only sort of about The Simpsons.

This post is about messing with the sacred, Which the Simpsons movie certainly does. I'm not sure if I'm looking forward to seeing it or if I'm worried that my favorite show has jumped the shark. (A phrase which has itself jumped the shark.)

For me, Rob Zombie's upcoming reimagining of Halloween is an even bigger concern. The 1978 original is a monument in indie film, horror and urban legend. It's one of the few films to successfully mythologize around the awfulness of fate. And it's scary as hell, without ever getting gory. Zombie is unlikely to take the same approach.

Messing with the sacred pays huge dividends if you do it right. In the world of film, Batman Begins introduced the masses to the real Dark Knight. In the world of advertising, Adidas reclaimed its legitimacy with great work from EVB and 180 Amsterdam.

What the reinventions of Batman and Adidas have in common is that they weren't reinventions at all, but rather a restoration of core values. Batman became the strong shadow of The Long Halloween. Adidas returned to its global athletic roots, which are a couple decades deeper than Nike's, with spots starring worldwide stars like Ian Thorpe and David Beckham.

The lesson is that when you have the opportunity to work on something sacred, you shouldn't superimpose your own values upon it.

I really, really hope Rob Zombie understands that.