More buzz for iRovr

iRovr, a social experience created for the iPhone by a TTD developer, is all over the Internet today.

Mashable loves the thinking, but wonders if iRovr can attract a big enough community:

Whether iRovr gains critical mass is doubtful, but this certainly points the way as to how social networks should work on the iPhone.

KillerStartups discusses the features:

Among iRovr's features are photo/video sharing, of course, bookmarking, and blogging. And we cannot forget the user profiles. Every iRovr member gets some ego-space to share his/her deets. Everything is specially attuned to the tiny dimensions of the iPhone screen. New media comes in update streams and you don't even have to access the browser.

Plug for the iRovr

I adore agencies like Anomaly for incubating ideas that are outside the realm of traditional advertising. At TTD, we're moving in the same direction. One of our first efforts is iRovr, a social networking application created by one of our developers specifically for the iPhone.