Goodson on ideas in advertising

StrawberryFrog's Scott Goodson in mediabistro:

Pure ideas are where the industry is going to have to go. If the execution side of the business is a commodity and people are being squeezed for money, the only way that value can be created in this business and attract the type of quality thinkers that it needs is to come up with great ideas.

Throw out the silos, bring on the ideas.