Ingwalson

Tuesday, December 18, 2007

Stories from Regis

Regis students participate in something called service learning. They perform surgeries in Africa, work with startups in urban areas, raise awareness for burn victims, build houses in New Orleans, and generally make the world a better place. The students return to campus with astonishing photos, stories and videos.

As Regis' agency, we wanted to give potential students a window into these experiences.

Our work debuted last week with a series of posters, barricade signs and banners at Cherry Creek Mall. But the print is only the door to a richer experience. As the stories evolve, people can read posts at regis.edu/service and follow future trips at twitter.com/regisservice. Over time, we'll help build a narrative around student blogs, YouTube pages and photo streams.

Regis students are doing inspiring things. Helping them tell their stories is an honor.

UPDATE: Dave Schneider of Karsh\Hagan was the art director.

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Sunday, October 28, 2007

TT&D launches parkcitymountain.com

Just noticed Thomas Taber & Drazen has the new parkcitymountain.com online. The coolest functionality is the vacation planner, which makes planning your trip drag-and-drop easy. I worked on this account when I was at TT&D, and it's nice to see the site up.

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Monday, October 15, 2007

TD50 tickets are on sale as of right now

The Denver 50 show will be on December 6 at Exdo. Tickets are just $35 for NDAC members and $50 for everyone else. Get yours at regonline.com/denver50.

This print ad was created for the New Denver Ad Club by Dave Schneider and me, both of Karsh\Hagan.

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Saturday, September 15, 2007

2007 ADCD award show

The Art Directors Club of Denver gives good award show. Always has. Last night was no exception.

The big winners in the ad categories were Cactus and Integer. Some other shops also took home multiple awards, like John Amatucci, Vermillion, Lee Reedy and Pure Brand.

In his opening remarks, club president James Pelz said some nice things about the New Denver Ad Club, of which I'm an overactive member. I want to return the favor. When we were planning TD50, we started by agreeing that ADCD was already doing a killer multi-discipline show. We didn't see any point in duplicating their efforts. So TD50 partially owes its structure to the ADCD. There's no excuse for agencies not to enter both shows.

Be that as it may, my agency sat out this year. But Thomas Taber & Drazen, where I worked up until last month, entered a couple things. And our - or is it "their," now? - 2006 print campaign for Colorado Farm Bureau Insurance took home silver and judge's choice awards. Stephen Curry, creative director of Lewis Communications wrote:

What makes this campaign refreshing is the simple credit it gives the reader for his/her own intelligence.


The best part of working on the campaign came after we sent final art out out to dozens of community newspapers across the state. We got media reps calling us to tell us our files were screwed up. The photo was too small. The headline was missing. That sort of thing. We had to reassure them that the files were fine. And our client deserves heaps of praise for saying yes to a very quiet campaign.

So it was a good night. And a tough act for the TD50 award show to follow.

Get another take on the evening from The Denver Egotist.

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Saturday, July 14, 2007

WOW Phone with Unlimited Long Distance

Produced and directed by Incite. Geoff Eakin of TTD was the art director.

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Saturday, June 30, 2007

What's your Colorado Way of Life?

Colorado Farm Bureau Insurance's new site gives users a unique way to share their favorite fishing holes, skiing runs and family activities. Coloradowayoflife.com was created by Thomas Taber + Drazen, which is to say I had a hand in it. It's supported by print, poster, out-of-home, brand ambassadors, and a very honest brand statement. Colorado Farm Bureau Insurance has been protecting this state for 55 years.

UPDATE: Print support evolved from last year's campaign.

UPDATE: Screen capture added.

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Saturday, May 12, 2007

2004 Denver International Film Festival

Two of my favorite spots from one of my favorite campaigns. It's been three years since this ran. Time just flies. Ray Page, now Associate Creative Director of Interactive at DDB Seattle, was the art director.



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Tuesday, January 30, 2007

AdWeek on Colorado Farm Bureau Insurance

AdWeek on our new campaign for Colorado Farm Bureau Insurance:

In polite society, we're no longer allowed to say anything bad about nature. Even when a natural disaster strikes, we're sure to be told that it's really the fault of human activity. Nature itself can do no wrong. At any rate, that's the modern orthodoxy. It may not be fully shared, though, by someone whose home has just sustained thousands of dollars worth of damage due to an ice storm. This campaign for an insurance company does a deft job of acknowledging the nature-is-blameless mind-set while addressing the reader's practical concerns.

It's nice to get recognition and awards and stuff. But in a way, it's even nicer just to be understood.

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