Me and Lisa Simpson and the NDAC

Yesterday morning, someone asked me how much recognition I wanted during the Denver 50 show. And I remembered a scene from "The Summer of 4 ft. 2." Lisa Simpson is attempting to hand out yearbooks when Nelson explains how the world works:

Nelson: Who died and made you boss?

Lisa: Mr. Estes, the publications advisor. I edited the whole thing.

Nelson: If you hadn't done it, some other loser would have. So quit milking it!

Quit milking it. Good advice. I will, in a minute.

There are three things I wish everyone knew about The Denver 50:

1. It wasn't a big moneymaker. At least, not compared to what the ADDYs would've been. We got 170 entries, which included more than 600 executions. Under an ADDY format, each of those executions could have been entered again individually. We left money on the table so we explore a media-neutral format that more accurately reflected the realities agencies face today.

2. It was a huge risk (as ad club risks go). It took courage for the board to let us buck the national awards format. It took optimism for our jaw-dropping judges to spend their time on a local show. And it took faith for agencies to buy into the show concept. People can argue about whether the Denver 50 was a huge success or a giant flop. But I hope people appreciate the fact that we were swinging for the fences.

3. The names of our sponsors. There is an exhaustive list in the book. A little extra love from me to my friends at:

• texturemedia, who built the judging site.
• Amatucci, who shot the book cover.
• Pure Brand, who produced the book.
• Integer, who planned the event.
• Fueld Films, who shot our video and game.
• Thought Equity, who assembled the reel.

Today we're all back at work, trying to do the best job we can. That's the nature of this business. What you did yesterday doesn't matter half as much as what you'll do tomorow. Onward.

The Simpsons, Halloween and other sacred things

I love Cactus because they blogged the Simpsonization of their entire agency. My own illustrates this post, which is only sort of about The Simpsons.

This post is about messing with the sacred, Which the Simpsons movie certainly does. I'm not sure if I'm looking forward to seeing it or if I'm worried that my favorite show has jumped the shark. (A phrase which has itself jumped the shark.)

For me, Rob Zombie's upcoming reimagining of Halloween is an even bigger concern. The 1978 original is a monument in indie film, horror and urban legend. It's one of the few films to successfully mythologize around the awfulness of fate. And it's scary as hell, without ever getting gory. Zombie is unlikely to take the same approach.

Messing with the sacred pays huge dividends if you do it right. In the world of film, Batman Begins introduced the masses to the real Dark Knight. In the world of advertising, Adidas reclaimed its legitimacy with great work from EVB and 180 Amsterdam.

What the reinventions of Batman and Adidas have in common is that they weren't reinventions at all, but rather a restoration of core values. Batman became the strong shadow of The Long Halloween. Adidas returned to its global athletic roots, which are a couple decades deeper than Nike's, with spots starring worldwide stars like Ian Thorpe and David Beckham.

The lesson is that when you have the opportunity to work on something sacred, you shouldn't superimpose your own values upon it.

I really, really hope Rob Zombie understands that.