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A new apartment building was going up at the busy corner of Kalamath and Colfax. And Heinrich asked me to help create the name, logo and design style. I came up with the idea of not just naming the building, but branding the entire intersection. Created the name Kalaco. Wrote the entirety of the brand book. And collaborated with other freelancers to develop the design and advertising headlines.
Agency: Heinrich
Role: Freelance CW/CD