In just under six months, we helped Chili’s climb 60 spots on the NRN’s ranking of the best restaurants on social media. Part of that was unrelenting and scrappy posting. And part of it was engaging fans with entertaining contests.
For instance, for Chili’s 40th birthday, we traversed the nation asking buskers to deliver on-the-spot renditions of the Baby Back Ribs jingle. We turned their music into an online video that garnered millions of views. Then we asked fans to send us their version. And then we edited the hundreds of spontaneous submissions into a very special Chili’s birthday song.
Agency: IMM
Production: Liquid 9
Role: Creative Director
Colorado is not just a state. It’s a symbol of what it means to get off your couch. To live your life. To believe that happiness is out there, waiting for you to find it.
We set out to tell that story with a team of designers, photographers, filmmakers, musicians, composers, actors and recording artists. Along the way, we built a Colorado story of our own, as hundreds of locals all over the state came together to help us tell the whole nation how it feels to visit Colorado.
Come To Life was named the Art Directors Club Of Denver’s broadcast and mixed-media campaigns of the year. More importantly, it returned a 331:1 ROI for the taxpayers of Colorado.
Agency: Karsh Hagan
Production: Forge Motion Pictures
Role: Creative Director / Copywriter
In 2016, we repositioned the Royal Gorge Bridge & Park. Come Across broke records by transcending park activities and focusing on the emotion that comes with visting America’s highest suspension bridge.
A key part of Come Across was this influencer series. We identified three Colorado artists, a painter, a musician and a fashion designer. Then we asked them to create a piece while standing on the bridge.
The art is now in a museum. The music is for sale on iTunes. And the results surprised even us. Our two-minute videos exceeded 50% viewership, absolutely crushing industry averages. And ticket sales at the park went up 16% year-over-year.
Agency: Vladimir Jones
Production: Boyte Creative
Role: Executive Creative Director
Centura Health's pioneer spokesperson gave people a breakthrough perspective into the world of modern medicine. But how could we bring a cardboard cutout into the social space? Our team created The Cardiac Crooners, an a cappella group that sang about health and wellness. And then we took to the streets to serenade joggers, healthy diners and random folks out for a weekend stroll. Our videos racked up more than a million impressions in just a couple weeks.
Agency: Vladimir Jones
Production: Studio C3
Role: Executive Creative Director
I’ve been able to support the VJ creatives as they’ve created nationally awarded work for this Colorado Springs trash company. With a great client and a dedicated team, you can do anything.
Agency: Vladimir Jones
Production: Bionic Giant
Role: Co-Executive Creative Director
Colorado had a new primary system. And Secretary of State Jena Griswold asked us to help tell voters about it. This campaign was fun for a couple reasons.
First, I directed our spots, filming the Secretary as she talked to voters.
Second, our team developed the #MakeAPlan brand from scratch, spinning it across social, website and video channels.
And third, our efforts made a difference. More voters cast ballots in Colorado’s 2020 Presidential primary than any other in state history.
Agency: Heinrich
Production: PostModern
Role: Director and VP, Creative Strategy
The Brown Palace is one of my favorite spots in Denver. And over the years I've led numerous projects for them as a writer, creative director and brand manager.
We've done ads, we've launched liquors, we've given teddy bears to kids that need them. This page has some of the highlights.
Agency: Karsh Hagan and solo work
Photos: Bryce Boyer
Role: A little bit of everything